MEDIA RELEASE
 
Pretoria school honoured for aerosol recycling initiative 
 
IMMEDIATE RELEASE: 08 October 2013
 
You’ve got to reduce, reuse and recycle every day. That is the message that was chanted passionately by the Silverton Primary School learners yesterday, 07 October 2013 as they received the Aerosol Recycling Initiative (ARI) Gold Can Award at their school in Pretoria.
 
The Aerosol Manufacturers’ Association (AMA) of Southern Africa honoured Silverton Primary yesterday, 07 October 2013 for its contribution, passion and commitment to the Aerosol Recycling Initiative (ARI) by awarding the school with the flagship Gold Can Award.
 
“Research shows that many people are unaware that aerosol cans are 100% recyclable,” says Mr Philip Cloete, Chairman of AMA of Southern Africa. “We recognised the importance and accepted the responsibility to create awareness about the recycling qualities of these cans.”
 
As part of this recycling initiative, AMA partnered with Silverton Primary School to develop a catchy song and music video to help teach youngsters about the importance of recycling and the impact it can have on the environment. 
 
The music video on YouTube that is used to create awareness and encourage aerosol can recycling amongst Silverton Primary School learners and ultimately amongst schools across South Africa, has received a remarkable following from learners.
 
Silverton Primary School has been recycling all of its outdated textbooks and all scrap paper generated at the school for the past couple of years and plans to implement a recycling centre for all major waste streams, including can recycling, in 2014.
 
“We got involved in the project as a way to educate our learners about the role each of us has to play in our communities to spearhead recycling and to spread the message,” says Mr Lou de Vos, Vice Principal of Silverton Primary School. “We are proud to be part of this worthy initiative and look forward to sharing this message and inspiring more schools and learners across South Africa to get involved.”
 
The enthusiasm of the students has led to the ARI Golden Can Awards being considered for a national schools campaign by AMA. 
 
If you would like more information about AMA or ARI, please contact AMA on 011-440-8704 | 083-325-9704 or visit www.aerosol.co.za
 
 
Silverton, Pretoria: You’ve got to reduce, reuse and recycle every day. That is the message that was chanted passionately by the Silverton Primary School learners yesterday, 07 October 2013 as they received the Aerosol Recycling Initiative (ARI) Gold Can Award at their school in Pretoria.
 
(Photo left) The Aerosol Manufacturers’ Association (AMA) of Southern Africa partnered with Silverton Primary School to develop a catchy song and music video to help teach youngsters about the importance of recycling and the impact it can have on the environment.
 
(Photo right) Thoriso Maseko, Mbalenhle Masilo, Yolani Sishuba and Nikita Nolan played the main roles in the ARI music video.
 
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Released by Reputation Matters
 Media contact: 
Annette Jansen van Rensburg
082-773-2948
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MORE ABOUT AEROSOL MANUFACTURERS’ ASSOCIATION (AMA)
 
Aerosol Manufacturers’ Association (AMA) is the "voice" of the South African Aerosol Industry and acts on behalf of the industry on a variety of issues, from legislation to the setting of national standards. 
 
It is also a founder member of the International Aerosol Liaison Committee, a forum made up of approximately 30 countries, (including the USA, Europe, South America, Australia, China and India) who meet annually to exchange views, assess standards and compare notes on developments on various issues relevant to the aerosol industry.            
 
 
 

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